Soak rice before rinsing for 20 minutes for more tender grains.
Rinse at least 3-4 times under running cold water, until it runs clear.
Place water and rice in a cold pan with no lid, then heat until simmering.
After bubbles appear, place the lid on your pan, turn the heat down and simmer for 11 minutes.
Turn off the heat and let rest for 20 minutes, do not remove the lid.
Add seasoning if using, mix well and chill well in a refrigerator before using. (ideally overnight)